No-Li launches its latest charitable effort Thursday: raising money to buy new jerseys for the Rogers High School football team.
The brewery will sell 600 custom-designed "We Are Spokane" T-shirts at its pub for $20 each, with all $12,000 in proceeds going toward the cause.
Rogers, which serves a lower-income area, has made impressive progress over the past decade, with its graduation rate rising from around 50 percent to more than 80 percent. Three out of every four of those graduates have gone on to continue their education over the past two years.
The football team has played a key part in the culture change, as The Spokesman-Review explored in a series of stories five years ago.
"This neighborhood has worked very hard to excel and grow, and to help them is to showcase their successes and pride," No-Li employee Ed Tomlinson, a Rogers alum, is quoted as saying in a brewery press release. "We're really excited to be a part of this."
Through its Community Development program, No-Li has previously assisted such organizations as the Washington State Fallen Heroes Project, Teen Closet, Salish School, St. Margaret's Shelter and many more.